gameZfestival is a festival for the culture of game, play and gamedesign in zurich, switzerland. The Festival was founded in 2013. It is organized by the gameZfestival association based in Zurich, Switzerland. The growing importance of game design for virtual and real-world contexts raises the question of structure and design of rules for game, play, art, technology and urban culture. The conference on „Gamez & Rulez“ intends to explore and discuss these relationships.